Be aware of these common problems when designing your site:
– Home page does not quickly tell you what the Site is all about. You should be able to visit the home page of any Web page and determine what the internet site is about, which products that sells, www.schiffskoch.comor what it is advertising and marketing within five seconds.
– The poor use of popup windows, splashy advertising, landing pages (pages with neat animation and sound but which you have to watch with regards to five to ten seconds before you are taken to the real World wide web site), and also other Web design features that attract interest from your Internet site, products, and/ or solutions.
– Poor Web site navigation. This includes broken hyperlinks, concealed navigation, poor wording of navigational links, links that take one to pages without having links, links that consider you to precisely the same Web page, and pages with no links back to the home site (always add a link back for the home page in order that regardless of where readers are, they can find all their way back residence! ).
– Believing that because you could have a Web site, you may have a marketing plan or total marketing and advertising approach. You need to understand that your Internet site is not your web marketing strategy. Your Internet site is just a a part of your overall marketing strategy, depending on your business goals; for example , if you have a booming restaurant although want to advertise and market your business on the Web. Creating a Web-site is great, but if it is not advertised and advertised, no one will ever find it. Simply by passing out business cards with your Site URL imprinted on them, you are using a traditional marketing campaign to enhance your Web page. If you provide a downloadable/ good coupon from your Web site, you are effectively using your Internet site as part of your online strategy to meet your goal of improved restaurant product sales.
– Inability to attain Web-site relevance and content changing. There is almost nothing more dissatisfying to a Internet customer than visiting a website that is largely out of date. Mistaken pricing, items no longer offered, dated articles, and historical advertising almost all signify to the Web site visitor that your devotion on your Web site is definitely suffering significantly. Cramming the pages with nonrelevant materials will deter the visitor coming from getting the level of your Web-site (the five-second rule stated earlier).
– Avoid just too many text results. Forget blinking text, reversing text, gymnastics text, or other eye-popping and wild effects, which will do nothing a lot more than annoy your web blog visitor. Have a tendency create a “loud” Web site that contain so many blinking, flashing, twirling, and spinning icons, text, or images that site visitors are overpowered by the effects and under-whelmed by the site content.
– Limit the number of design on your Site so that you no longer overwhelm your web blog visitors with “graphics overload. ” Don’t use animated GIF images with your Web site. They were cool a decade ago, but in today’s specialist environment, they can be just another “loud, ” troublesome distraction that site visitors have a tendency want to see.
— Don’t use Microsoft’s themes (built-in design templates) when creating an online site with Microsoft FrontPage. While FrontPage is bashed on a regular basis, all of us stand by the fact that it can be used to design great Web sites.
— Don’t combine frames into Web site design. The use of supports within a Site will drive customers away faster than anything!
– DO include the proper Site design factors to ensure that the Web site is able to be found simply by search engines.